This interview was broadcast on the Radio National breakfast program in October 2006. In view of our changing student body, I thought it might be of some interest.
Now to the NEO… Never heard of them? They’re a group not easily defined, but one that makes decisions with one thing in mind—themselves. They resent being labelled, but some are dubbing them the New Economic Order, or NEO. And according to consumer behaviourist, Ross Honeywill, they are a product of the new information age.
For five years Ross Honeywill and social scientist, Verity Blyth have surveyed 500,000 people to find out more. They’ve just published Neo power: How the new economic order is changing the way we live, work and play.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment